Naturpaws vs Natural Dog Company Salmon Oil

TL;DR

If you're choosing between Natural Dog Company Wild Alaskan Salmon Oil (16 oz liquid pump, B00W1QV7XK) and Naturpaws Omega-3 (180 softgels), the key differences are format, source species, and bottle longevity. Both use wild-caught single-species fish oil. Naturpaws uses Icelandic anchovy; Natural Dog Company uses Alaskan salmon. Naturpaws is a 6-month softgel supply; Natural Dog Company is a 1-2 month liquid supply per 16 oz bottle.

At a glance

Format: softgel vs liquid pump

Naturpaws is a softgel. Give the whole capsule as a daily treat, or puncture and squeeze onto food. Pre-measured. No pump. No refrigeration. No fishy smell on your hands or kitchen counter.

Natural Dog Company is a liquid fish oil in a pump bottle. You pump the dose onto food at mealtime. Liquid fish oils typically require refrigeration after opening, and pump bottles can leak if the pump fails or the bottle is tipped over.

Source: Alaskan salmon vs Icelandic anchovy

Both are wild-caught, single-species oils.

Naturpaws: Icelandic anchovy. The bottle is labeled "PURE ICELANDIC PREMIUM" with an Icelandic flag visual. Anchovy is a small, short-lived fish low on the food chain — meaning lower mercury accumulation than larger predatory fish.

Natural Dog Company: Alaskan salmon (per the product name "Wild Alaskan Salmon Oil"). Wild-caught from Alaska. Salmon is a larger fish, higher on the food chain, and contains natural astaxanthin (which gives salmon its pink color and acts as an antioxidant).

Neither species is "better" — both are well-established omega-3 sources. The choice depends on whether you prefer Icelandic anchovy (cold North Atlantic, smaller fish) or Alaskan salmon (Pacific, larger fish, naturally antioxidant-rich).

Bottle longevity & value

Naturpaws 180 softgels: ~6 months for most small dogs and cats (at 1 softgel/day). Larger dogs go through it faster.

Natural Dog Company 16 oz: typically 1-2 months depending on pet weight and pump size.

So if you're dosing a small dog or cat, one Naturpaws bottle = ~3-6 Natural Dog Company bottles.

Customer feedback (publicly observed)

Looking at publicly available reviews on Amazon and brand sites, common Natural Dog Company observations include:

• Pump leakage in some bottles (a recurring complaint in customer Q&A on the Amazon listing)
• Strong fishy odor after opening (some owners report transferring the liquid to a different container to manage the smell)
• Non-returnable per Amazon's food safety policy on the listing

These are observations from public customer feedback, not claims we can make on Naturpaws's behalf. We mention them so you can compare with eyes open.

Certifications

Naturpaws label shows: cGMP, HACCP, ISO 9001:2008 (BSI), Non-GMO Project, California Prop 65 compliant. Made in USA.

Natural Dog Company is a multi-product brand with the NASC Quality Seal on their supplement line (chews). The NASC seal applies to specific products that pass audit, not necessarily the fish oil SKU. Verify the seal on the specific bottle you receive.

Who Natural Dog Company is best for

• Owners who prefer liquid salmon oil over softgels
• Customers who already trust the Natural Dog Company brand across multiple supplement SKUs
• Owners who want Subscribe & Save (10–15% off)
• Dogs only (verify for cats)

Who Naturpaws is best for

• Owners who want a shelf-stable softgel (no refrigeration, no pump to leak, no fishy smell)
• Multi-pet households (dogs and cats — Naturpaws is formulated for both at all life stages)
• Owners who want a 6-month supply per bottle (less repurchasing, less packaging)
• Owners who want visible cGMP, HACCP, ISO 9001:2008, Non-GMO Project certifications on the bottle

Try Naturpaws risk-free

Free US shipping, 30-day money-back guarantee. If your pet doesn't show a visible difference in coat, energy, or comfort within 30 days, send the bottle back for a full refund.